Creating a social media account means you have a goal for that account. As a startup, the goal of your social media is to make an impact and get your message across to your audience. Unfortunately, the world of social media is a competitive area, but with a little help and effort your startup has the potential to succeed on all accounts.
Step 1: The Basics
Start by making sure your company’s username is simple, the logo is unique, and you have a hashtag that people can follow. Even if your company has a lengthy name, shorten it for social media by using a keyword from the title or an acronym, if it is simple and easy to spell then more people will be able to find the account. A unique logo is always going to be attention grabbing. Be minimal, use bright colors, and do something to make sure your logo and profile image stand out among the rest. Finally, a hashtag is not necessary, but if you want a single place for all your content and the posts people create about you, a company hashtag is the solution. This gives people just learning about your company something to focus in on and rely on for updates. Similar to the username, keep it simple and easy for your audience to find.
Step 2: Be Original
Figuring out what to post to social media is one of the most difficult parts, but the best posts are always the ones you create yourself. As a startup you cannot rely solely on retweeting other companies and organizations to fill your timeline. A good rule to follow is 80 percent created content and 20 percent curated content. The posts that get the most attention are typically the flyers, images, and videos you create yourself to enhance and promote your company. If you’re new at this, worry not. Twitter analytics, Hootsuite, and Canva are a great [and free] place to start. Even if you are linking to an article written by someone else, make the caption you post with it all your own because that is what people will be seeing first.
Step 3: Retweet and Tag Away, it’s Okay
Although you cannot rely only on this, retweeting influencers in your business and even tagging them in relevant posts is a great way to get your name out there. Not only does this get your name in their notifications, but if they like what they see the chances are they will be liking the post or reposting your content themselves. This will get you noticed by an even larger audience and potentially create a snowball effect, leading to more people finding your account and creating a greater following for you.
Step 4: Be There or Be Square
Do not slack on your social media. The greatest downfall to anyone’s, but especially a business’, social media is not being active and letting the account die. Be consistent with your posts and interact with your followers and those you follow. It is beneficial to be checking your social medias multiple times a day and be liking and reposting others content, simply to show that you are active on the accounts. It is also worth taking the time to pick a few days a week where you will post original content for your followers. This shows reliability to your audience and gives them something to look forward to on those days.
Step 5: #Goals
All of these marketing steps are going to enhance and grow your account, but unless you are tracking your success, what’s the point? As you start your company and as you continue to grow, it is important to set goals you want to reach throughout the year. Whether this is hitting a certain number of followers, number of likes, or number of retweets, it is essential that your company puts in the effort to track these numbers and see which posts are helping the most to reach these goals.
Go ahead and tag @NEOSVF in your posts, we’ll help your snowball start rolling.
Entrepreneur Expertise for You
Starting a business can be exhausting to even think about. The Akron area has multiple resources available to help startups. From those who have the framework down and are looking for space to work and thrive in, to individuals who simply have an idea that could be great but they are unsure of where or how to turn the idea into more.
Bounce (formerly known as Akron Accelerator) is a technology business incubator in the heart of Akron in the former B.F. Goodrich plant. A big plus to new companies is that they are not asked to give equity or ownership to Bounce in exchange for services. The idea behind the incubator is help these companies succeed and bolster the economy in the area.
Some programs that Bounce offers are:
University of Akron Research Foundation
UARF is the hidden gem for Akron startups. It is a resource that is going to provide some of the best quality assistance and experience to its entrepreneurs. The key benefit of UARF is that they provide assistance for startups at any stage of the process, whether your startup is just beginning, needs licensing, or needs to find sources of funding. UARF has branched into having multiple components to best help Akron startups. These include ARCHAngels, I-Corps, SparkFund, and even mentorship opportunities. Click here for a visual review of UARF.
Written by Alex Gingrich & Alizeh Khalifa, interns with NEOSVF.
An organization with the goal of creating strategic thinkers and helping Northeast Ohio startups prosper. If you would like to hear more, follow us on twitter @NEOSVF or explore the rest of our site.
Akron, OH – Wednesday, February 21, 2018 - The Northeast Ohio Student Venture Fund (NEOSVF; www.neosvf.com), is pleased to announce Paragon Robotics, LLC (http://paragonrobotics.com/) has completed repayment of a convertible loan from NEOSVF.
“When we selected Paragon, we were very excited about the potential of the company,”
said NEOSVF Executive Director Dan Hampu. “Since then, their team has executed extremely well on their product development and go to market strategy. We are impressed by the progress they have made, and we look forward to their continued success.”
When NEOSVF funded Paragon Robotics, they were in the process of engaging with government contracts and competing for commercial projects that had the potential to accelerate their growth. With funding from NEOSVF, Paragon was able to expand these opportunities into revenue producing projects while winning additional contracts.
Several University of Akron students have also played direct roles in the company’s growth, including project engineer Jeff Schreiber—who worked as an intern for Paragon while studying biomedical engineering—and engineering graduate, Kevin Kline (BS EE 1990), who leads the Paragon Robotics’ sales and marketing efforts.
“The NEOSVF relationship and funding was an integral piece in assisting us during our system development and customer procurement stages,” said Paragon Robotics President Julian Lamb. “Due to the additional NEOSVF funding and our ability to execute on opportunities that were in front of us, Paragon is well positioned with an advanced wireless technology, solution oriented products and service capability for further growth.”
Paragon Robotics continues to expand their wireless monitoring and control product lines and also plans to introduce cutting-edge microgrid controls for building resiliency this year. Meanwhile, NEOSVF continues to provide students with experiential learning opportunities by reviewing and funding scalable startups.
The Northeast Ohio Student Venture Fund (NEOSVF) is a 501(c)(3) student focused organization that funds high potential, tech-based startups in Northeast Ohio. Students from the University of Akron, Kent State University, Walsh University, Notre Dame College, The College of Wooster, and Case Western Reserve University take selected companies through a due diligence process to decide which will receive funding. Since 2012, over 600 students have participated in NEOSVF; 14 startups have been funded; and startups have raised more than $7 million in follow-on funding, which has resulted in 81 jobs created.
About Paragon Robotics
Paragon Robotics wireless monitoring and automation solutions provide significant cost savings in remotely monitoring sensor data in building automation, energy auditing/management, building resilience and energy metering applications. Their sensors are used throughout the United States, Canada, and Europe in energy efficiency programs, air quality studies, life sciences/ medical applications, greenhouse environmental monitoring and a broad range of Industrial Automation applications. The company has their headquarters in Bedford Heights, OH. Paragon continues to expand its product line with additional remote sensor measurements and wireless control/ automation capabilities along with custom software applications for their customers. For the latest product information and company news, visit our website – www.paragonrobotics.com.
For more information contact: NEOSVF: Dan Hampu, Executive Director: firstname.lastname@example.org; Paragon Robotics: Kevin Kline, Vice President of Sales and Marketing: email@example.com.
Collaboration is Key!
The start to a good collaboration is beginning with the end in mind. If two people or two organizations share similar goals and ways of achieving the goals, it could be a great opportunity for collaboration. Disclaimer: I am not a collaboration expert. But with that being said, the first ever joint meeting of the Northeast Ohio Student Venture Fund (NEOSVF) and the Akron Regional Change Angels (ARCHAngels) was a success and it did not disappoint! The six NEOSVF chapters (University of Akron, Kent State University, Walsh University, Notre Dame College, The College of Wooster, and Case Western Reserve University) came together with the ARCHAngels for a meeting where more than 200 people decided to join us for a portion of their Valentine’s Day celebration! Hiram College and the University of Mount Union also had a number of students and faculty attend the event. So, how did it work? Both organizations have a desire to help entrepreneurs: the ARCHAngels through connecting startups to a variety of resources in the community and NEOSVF through potential access to capital and interns. We smashed the ARCHAngels event and the NEOSVF deal flow presentations together for a great meeting. People from all backgrounds, professions, and many universities gathered to hear five, pre-selected startups pitch and respond to initial diligence questions. If you are excited about what is going on and want to get more engaged with either, contact NEOSVF Executive Director Dan Hampu at firstname.lastname@example.org or Gordon Schorr at email@example.com.
Valentine’s Day Pitching
Five awesome startups did a great job presenting. The companies were: Projitech, which is creating the best new mobile application for the transportation project management industry; Turning Mode, which is accelerating health-tech and life sciences innovations through its Sentinel visualization and illumination product for operating rooms; Hyr Medical, which is working to solve a critical problem in the healthcare practitioner supply chain, where there massive shortages of physicians and nurses, through their online and transparent marketplace with no agency middle man; VetGuardian, which is creating the first true non-contact vital signs monitor for cats and dogs, measuring pulse and respiration rate in real-time using ultra-wideband Doppler radar; and SplashCPQ, which sells a complete order management system to independent manufacturer representatives and distributors who want to simplify their quote, payment, and order processes. PetraPower, which is leveraging the efficiency and versatility of solid oxide fuel cells to reduce fuel costs and environmental impact for the transportation and shipping industries, was also selected to advance but could not attend the event on February 14th.
Coffee with Komae
It is always fun catching up with startup founders. Audrey Wallace (CEO) and Amy Husted (COO), of Komae, are no exception. They sat down with us to discuss their progress since launching. Spoiler alert: it’s remarkable! Komae is applying the sharing economy in a safe way to babysitting. After only launching in 2016, they have had a lot of success. In northeast Ohio, they presented to the ARCHAngels, have been funded by NEOSVF, the GLIDE Innovation Fund, and private angels, and have won pitch competitions and participated in programs from the Midwest to the east coast including “Project Entrepreneur,” which was founded by Rent the Runway co-founders, Jennifer Hyman and Jenny Fleiss to ignite bold ideas by providing women access to tools, training, and networks needed to build scalable, economically impactful tenants. They are also tenants of an exciting, new innovation hub in Akron, Ohio, called, the “Bounce Innovation Hub.” This facility, its programming, and its team are sure to cause a major impact to the Akron region!
As is customary with ARCHAngels events, there was a lot of beneficial networking. There was a healthy mix of students from all over northeast Ohio, entrepreneurs, investors, lawyers, engineers, accountants, commercialization experts, and many more. I had the opportunity to connect with people from all different backgrounds and look forward to connecting more with all of you in the future.
NEOSVF Funded Companies Have Been Up to a LOT!
As we put on this meeting, we were contacted by quite a few organizations about upcoming events. They are below for those that are interested.
THANKS TO OUR SPONSORS!
But for the support of the organizations below, the ARCHAngels and NEOSVF collaborative meeting would not have been possible.
On Wednesday, February 14, The ARCHAngels Network—A group that meets quarterly for selected startups to present and connect for much needed resources—will join forces with the Northeast Ohio Student Venture Fund (NEOSVF)— a group of six regional universities where students review, analyze, and select companies for funding—for a unique collaborative pitch event.
The event, which will be held from 3-5pm at the Quaker Station on the University of Akron’s campus, has already attracted more than 100 signups. Attendees will include students from a number of regional universities, individuals from Northeast Ohio entrepreneurial support organizations, accountants, lawyers, economic developers, innovation specialists, and many more. Register to attend here or on the NEOSVF home page.
At the event, five pre-selected companies will pitch to student managers from NEOSVF chapters and respond to initial questions with the hope of being funded. Following the presentations, there will be networking and refreshments.
After the event, NEOSVF student managers will continue working through questions with the startups until mid-April, when the student managers prepare and deliver funding recommendations to the NEOSVF Board of Directors.
If you are interested in the intersection of entrepreneurship, innovation, and higher education, you will not want to miss this event! Register today here or on the NEOSVF home page!
NEOSVF is proud to announce the establishment of our very own blog! You will be pleased to gain insight about exactly what we do here as we keep you updated of our various processes at the student venture fund. You can also expect an exploration of various hot topics going on in today’s business world. Stay tuned as we prepare to provide a steady stream of content.